2009-06-20

梅田望夫 が夢見た世界

Linked In "Digital Marketing"グループでのある会話。

Share knowledge and receive knowledge...

I'm experimenting with Huddle workspaces in my Linkedin profile.

I'm starting to list all the free, or low fee, marketing tools worth looking at...

I'm using an excel sheet in Huddle as a starter.

Drop me an email and i'll grant you access to it, all i ask in return is that you contribute to the list to make it more comprehensive.

“There is no delight in owning anything unshared.”

(Roman philosopher, mid-1st century AD)

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Hi Peter,

Great idea and I love your quote about sharing.

Funnily enough I have been searching free tools today and here are a few goodies I am happy to share with you and the group.

1. http://www.keotag.com/ - searches tags on blogs and social bookmarking sites. (been having plenty of fun with this one and it's seems v. useful).

2. http://boardtracker.com/ - Searches posts on bullitin boards / forums for mentions of keywords / brand terms.

3. http://www.trendrr.com/ - enables you to track trends and provides some very valuable competitive analysis functionality.

4. http://usernamecheck.com/ This tool is essential for brand name protection. It lets you search a wide range of social sites to see if anyone is using your brand term / name as their profile ID. If they are not then I would suggest you register your brand / business name even if you do not plan to use the site to protect your business from damage. If your name is taken and not being used the chances are it is being squatted by a chancer. I had this issue on twitter with my social site for business people marzar.com but the nice folks at twitter reverted the name to me as the trade mark owner as soon as I contacted them in regards to the issue.

5. http://hellotxt.com update your status from one place across multiple social sites.

6. http://www.twilert.com/ Seems to be a number of tools to monitor twitter but this one seems to be pretty useful. Twilert is a Twitter application that lets you receive regular email updates of tweets containing your brand, product, service, well any keyword you like really.

7. http://www.backtype.com/ Monitors comments left on blog posts monitoring posts for sentiment may not be enough and issues and or insights often come from the comments posted by readers.

8. http://socialmention.com/ Again allows you to search blog posts, comments, news, events, images, bookmarks, microblogs and video all at once or on their own. This is a very useful tool and when I searched on my brand terms it came back with results that the other tools did not pick up on. In particular I found the bookmark search to be of value.

9. http://www.samepoint.com conversation search engine again came back with differing results to the other tools listed above.

10. http://www.marzar.com free to use business networing platform. Many members are involved with online marketing and or are senior business people. The audience is similar to Linkedin but the functionality differs. I built this site and I am working hard towards the next release of our platform now that we are funded.

Hope that this list posted publicly to the group helps others :)

Regards,

John

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Wow John you rock I haven't heard of any of these!

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Darren,

Thanks :) you are welcome I only added 10 but I could have listed at least 50 if I had the time. I hope you find this list of use.

John

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