Multilevel Marketing Plans
Multilevel marketing plans, also known as "network" or "matrix" marketing, are a way of selling goods or services through distributors. These plans typically promise that if you sign up as a distributor, you will receive commissions -- for both your sales of the plan's goods or services and those of other people you recruit to join the distributors. Multilevel marketing plans usually promise to pay commissions through two or more levels of recruits, known as the distributor's "downline."
If a plan offers to pay commissions for recruiting new distributors, watch out! Most states outlaw this practice, which is known as "pyramiding." State laws against pyramiding say that a multilevel marketing plan should only pay commissions for retail sales of goods or services, not for recruiting new distributors.
Why is pyramiding prohibited? Because plans that pay commissions for recruiting new distributors inevitably collapse when no new distributors can be recruited. And when a plan collapses, most people -- except perhaps those at the very top of the pyramid -- lose their money.
The Federal Trade Commission cannot tell you whether a particular multilevel marketing plan is legal. Nor can it give you advice about whether to join such a plan. You must make that decision yourself. However, the FTC suggests that you use common sense, and consider these seven tips when you make your decision:
Be cautious of plans that claim you will make money through continued growth of your "downline" -- the commissions on sales made by new distributors you recruit -- rather than through sales of products you make yourself.
Beware of plans that claim to sell miracle products or promise enormous earnings. Just because a promoter of a plan makes a claim doesn't mean it's true! Ask the promoter of the plan to substantiate claims with hard evidence.
Don't pay or sign any contracts in an "opportunity meeting" or any other high-pressure situation. Insist on taking your time to think over a decision to join. Talk it over with your spouse, a knowledgeable friend, an accountant or lawyer.
Do your homework! Check with your local Better Business Bureau and state Attorney General about any plan you're considering -- especially when the claims about the product or your potential earnings seem too good to be true.
The FTC also publishes: Wealth-Building Scams; Business Opportunities: Avoiding Vending Machine and Display Rack Scams; Work-at-Home Schemes; Franchise and Business Opportunities; and A Consumer Guide to Buying a Franchise. For a free copy of these brochures or a copy of Best Sellers, a complete list of the FTC's consumer publications, contact:
Federal Trade Commission
Where to Complain
Federal Trade Commission
You also may want to contact the National Fraud Information Center (NFIC), a project of the National Consumer League, at 1-800-876-7060, 9 a.m. - 5:30 p.m. EST, Monday - Friday. The NFIC is a private nonprofit organization that operates a consumer hotline to provide service and assistance in filing complaints. NFIC helps the FTC and the state Attorneys General by entering complaints into a computerized database to help track and identify fraud operators.