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1. ビジネスを立ち上げる日を設定する。BeckyとSheilaの場合は、5月に会社をその年の9月に設立すると決めた。最初は「どんなにか大変だろう」と思ったのだが、それほどでもないことに気づいたが、日付にはこだわった。信念を持って計画を達成しよう。
2. 自分たちに完璧を求めないこと。努力するのはよいことだけど、顧客のための自分のドアを開く方法を見つけた方がよい。
3. テスト期間中に収益をあげよう。ビジネスを立ち上げ、ビジネスを始めるときには、すでに顧客からのフィードバック、何を売るのか、何に優れているのか、何が収益が高いのか、自分が何がしたいのか、ということが土台になっているように。
4. 狭いターゲットに絞ろう。これは非常に難しいことだ。なぜなら、人間の傾向として、巨大な市場の後についていって成長するほうが簡単だと、考えがちだからだ。小さな市場にサービスを提供するという信念は、最もよいチャンスに注力することや、とてもよい製品やソリューションを作るときに役立つはずだ。そうすれば顧客はクチコミによってそれを広め売上がついてくるだろう。
5. 顧客の課題を解決するために自分たちのツールを売り込むことよりも、顧客の課題自体に集中しよう。この心構えは、ビジネスプランを練ったり、製品を顧客のニーズに合わせることに役立つはずだ。これは、異なる製品やサービスがビジネスを成長させるためのソリューションになるかもしれないということを気づかせるかもしれない。
http://d.hatena.ne.jp/momoco-f/20100507/1273163950
5 Secrets from a Profitable Start-Up business
A year ago, Becky McCray and Sheila Scarborough were entrepreneurs with their own businesses who attended the SOBCon conference and decided to partner to start a business. By September 2009, they had launched Tourism Currents to teach tourism professionals how to use social media. In their first month, they generated a profit. Today, they came back to SOBCon and shared the secrets of their success, with the caveat ? these are not rules, the path has not been perfect, but it worked for them, so it could work for you too:
1.Set a deadline to launch your business. They decided in May that they would launch in September, and stuck to the deadline even as they learned their initial expectations of “How hard could it be?” were inaccurate. Push forward and…
2.Don’t expect perfection of yourself. It is good to strive for this, but is better to find a way to open your doors to customers so you can…
3.Generate revenue while you test. Launch and iterate on your business based on feedback from your customers, what sells, what you’re good at, what is profitable, what you want to do.
4.Solve for a narrow target. This is very difficult because our natural tendency is to think it is easier to grow by going after a big market. Trust that solving for a narrow market helps you focus on the best opportunities and will help you create great products and solutions that your customers help you sell through word of mouth.
5.Focus on your customer’s problems rather than the tools you’re selling to solve them. Having this mindset allows you to evolve both your business plan and products to meet their needs. This allows you to see that a different tool (your product or service), rather than a better one, might be the solution that helps you grow your business.
http://blog.quickbooksonline.com/2010/05/01/5-secrets-from-a-profitable-start-up-business/
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